This may not come off on top of the things that you will probably prepare for as a wedding photographer but this is still something that is just as important. In a majority of the weddings these days, the staple choice of brides from all over the world is a white wedding dress.
White is a symbol of purity and chastity and it comes as no surprise why most brides out there would like to go for a vibe like that when it all comes down to it. This is something that concerns you as a wedding photographer because the camera tends to think or recognize the white wedding dress as a spot of brightness instead of something that just tends to have a lot of white in it. The camera will attempt to “balance out” the brightness by dulling the wedding dress out.
Fix the dull look
This means that you might produce great looking pictures but the white wedding dress will come out looking dull and sometimes a bit off white or grayish. This is something that looks unappealing and something that destroys the overall look of the dress and something that most brides will definitely not be happy about especially when you don’t do anything about it. You need to make sure that you get to do something to fix this.
Use an editing software program
Your initial response would probably be to rely on Photoshop or on any other editing software programs to brighten the dress up. Technically speaking, this is a fairly viable option and if you are well versed with the technicalities, you can definitely pull it off for as long as you have the extra time for it. Whitening up certain parts of the photos can turn out to be quite simple enough for even the most technologically challenged out there to accomplish so this means that you shouldn’t have too much trouble in trying to implement this for the photos that you take of the bride in her white wedding dress.
Dial in positive exposure
However, there is another simpler option that you can go with. Dial in some positive exposure compensation setting in your camera to make sure that the dress does not get dulled out. Try to do a quick search about how you will be able to do that. There are a lot of tutorials and other helpful videos and articles online that will be able to help you out with that. It is all a matter of finding the right initiative and interest for it.
Practice with the right camera setting
Practice with that setting and try to commit the process to memory. Sometimes, when you do something over and over again, it becomes a part of who you are and a part of what you do on the daily that you will be able to rely on reflexes and muscle memory to get the job done the right way over time so try to go for that as much as possible and try to see if this is something that you will be able to learn. It is so much quicker than digitally enhancing the image, at the end of the day.
For the wedding photographers out there who are trying to work on their social media presence at some point or so, the secret to a successful social media presence is active engagement. Make it a point to really relate to your followers as well as to other people’s profiles that you would like to follow you as well somewhere down the road. Social media is there so that people can be sociable. You can’t expect to successfully gain anything through social media if you don’t interact with people at the end of the day. If people ask you any questions about what you are posting or about what you are offering out in your services, no question or inquiry should be deemed as something that is too petty to pay attention to.
Treat inquiries equally
Treat all of these inquiries equally as much as possible and try to be prompt when you are sending out answers or replies to them. This is something that people will really be able to appreciate. Even if they don’t end up booking you as their wedding photographer and they end up checking other wedding photographers in the long run, the good impression that you are able to make on them will really reflect well for you and for the brand of service that you would like to market out to the rest of the potential clients out there who may be looking for wedding photographers.
Engage with followers
Some professional wedding photographers are a bit challenged when it comes to cultivating the engagement factor of their social media profiles because they don’t have enough followers to spark enough dialogues with in the first place or perhaps they’re not getting enough inquiries from potential clients. If this happens to be one of your problems as well when you are trying to grow your social media profiles, there are other ways for you to be able to initiate engagement with them one way or the other. Join in on groups for wedding photographers as well as bride channels and the like. There is so much potential in social media that the general population of wedding photographers don’t really understand or realize just yet.
You need to make sure that you are able to tap into these resources and make sure that you don’t let them go to waste. Spark conversations in other forums. Join in on discussion threads, if you can. Sometimes, a simple comment can have multiple replies. Work on your engagement rate from there. Make sure that you are able to keep the conversation going and post your replies in a timely manner as much as possible.
Build up trust
When you get to keep up active engagement with your followers as well as other people that you get to meet through social media, you will get to build up trust as well as a certain reputation for your brand. You will be able to start a great following of people who believe in you and in what you can do as well as other wedding photographers who would like to network with you because of the value that you bring into conversations and the like. It may not be an easy thing to accomplish but it certainly is possible to do so.