Actively engage with followers
For the wedding photographers out there who are trying to work on their social media presence at some point or so, the secret to a successful social media presence is active engagement. Make it a point to really relate to your followers as well as to other people’s profiles that you would like to follow you as well somewhere down the road. Social media is there so that people can be sociable. You can’t expect to successfully gain anything through social media if you don’t interact with people at the end of the day. If people ask you any questions about what you are posting or about what you are offering out in your services, no question or inquiry should be deemed as something that is too petty to pay attention to.
Treat inquiries equally
Treat all of these inquiries equally as much as possible and try to be prompt when you are sending out answers or replies to them. This is something that people will really be able to appreciate. Even if they don’t end up booking you as their wedding photographer and they end up checking other wedding photographers in the long run, the good impression that you are able to make on them will really reflect well for you and for the brand of service that you would like to market out to the rest of the potential clients out there who may be looking for wedding photographers.
Engage with followers
Some professional wedding photographers are a bit challenged when it comes to cultivating the engagement factor of their social media profiles because they don’t have enough followers to spark enough dialogues with in the first place or perhaps they’re not getting enough inquiries from potential clients. If this happens to be one of your problems as well when you are trying to grow your social media profiles, there are other ways for you to be able to initiate engagement with them one way or the other. Join in on groups for wedding photographers as well as bride channels and the like. There is so much potential in social media that the general population of wedding photographers don’t really understand or realize just yet.
You need to make sure that you are able to tap into these resources and make sure that you don’t let them go to waste. Spark conversations in other forums. Join in on discussion threads, if you can. Sometimes, a simple comment can have multiple replies. Work on your engagement rate from there. Make sure that you are able to keep the conversation going and post your replies in a timely manner as much as possible.
Build up trust
When you get to keep up active engagement with your followers as well as other people that you get to meet through social media, you will get to build up trust as well as a certain reputation for your brand. You will be able to start a great following of people who believe in you and in what you can do as well as other wedding photographers who would like to network with you because of the value that you bring into conversations and the like. It may not be an easy thing to accomplish but it certainly is possible to do so.