Being involved with corporate video production for you might be a fulltime plan or just a side arrangement to earn more cash. Whichever it is you still want to make some good money and get traffic of clients. Truth be told you might have high paying clients patronize you in trickles. Not because you are not good at your job but because of another reason which shall be discussed in this article.
Relationships are important
Successful photographers, even freelancers, know the importance of growing networks and developing working relationships with people in their fields. You might be shy but this is one way to grow your business. Relationships are important to the growth of any business.
How do relationships influence your business?
There are several ways developing relationships can influence your business positively. In fact, with relationships you are bound to be more successful, here’s why:
– Clients prefer to give jobs to people they know.
– Several polls have proven that between 45 and 50 percent of jobs come through referrals. This means that the more you keep in touch with others, the more likely you are likely to land a gig.
– You will come to mind when gigs come up if you are in constant contact with people who work in or related to your field.
– You are bound to discover and bid for jobs that were never advertised.
With these, you know that you need to start building relations to gain more clients for your corporate video production business. Here are a few tips on how to build and nurture these relationships.
Write a list of key relationships
One mistake you will make is to leave things to chance and believe that with time you will get to know certain people in your industry. It could happen, probably in the next 5 years, but you need it as early as possible so you need to set yourself in position. How do you do this? Write up a list of A-List individuals you think are important to you and your business and begin making conscious efforts to meet them.
Decide on your relationship-building tools
It is one thing to figure out who you want to meet, it is another to find the best methods to meet them. You need to figure out the best tools to build these relationships. The most recommended include:
– Set up lunch or coffee meetings, especially with people on your list, and discuss things relating to your business.
– Business meetings.
– Attending conferences related to your field.
Be an unrepentant giver
A relationship is nurtured by giving and not by receiving. It might seem silly but it is wise to find out about the person you are meeting and how best you can help their businesses and just do it. this way they get to see your capabilities and you automatically come to mind when something more serious comes up. Learn to give value first.
Develop a follow-up system
Now that you have struck the first meeting and have given some value it is important that you develop a follow-up system. How do you achieve this? It’s quite simple, check up on them. This is the best way to monitor your relationships. You can use Contactually or Customer Relation Management like SugarCRM.
Revisit your lists for evaluation
Now that you have most of the relationships built you need to do periodic checks to see which are beneficial and which is just a burden. You can now focus on the beneficial relationships and put in less effort on the burdensome ones.
You probably want to meet Sharan Rai, this is a relationship you should cultivate in your corporate video production business.